web services

It's time to get smart about your website.

There has never been a more important time then now to be smart about your website. The statistics are overwhelming that your customers and prospects are most likely getting their first impression of your company via a quick visit to your website, even if you operate a bricks and mortar business. We say quick because that window of time is only 8 to 10 seconds in which to capture the interest of the website visitor at a time when the competition for attention has never been stronger.

What will your visitor experience from your site? Will they find what they're looking for? Some of the latest studies still point out that only 58% of Business to Business visitors are finding what they're looking for and it isn't much better with consumer based sites, with visitors claiming a 66% satisfaction rate for finding what they need. So odds are, most sites can use some improvement.

Proven has partnered with JMG, Inc., a branding and web company to provide just that – a smarter website. Think of it as another extension of Proven helping manage your information. By undergoing a WebSmarts Now!™ site audit, JMG will quickly ascertain what improvements can enhance your brand on the Internet, or better yet, make your website a harder working marketing tool.

Consider some of the major areas of our audit focus:

• Is your news section up to date?
• How thorough or rich is your web content?
• How easily understood is your navigation?
• How much have you invested in your Search Engine Optimization? How easy are you to find?
• Are you doing anything with your web traffic reports?
• How friendly is your contact form – if you have one?
• What's driving traffic to your site? Are you running e-campaigns?
• Is your product or service section 100% up-to-date?
• Are your marketing campaigns tied to your website?
• Is ecommerce part of your strategy? If so, is it easy to check out?
• Are case studies being used to tell your story?
• Should thought leadership be used to become one of your industry's experts?
• Have you considered streaming video to better capture your visitor's interest?

We aren't suggesting that these are all solutions for every site, but they do serve as a roadmap to discovering how to create a smarter website. Consider WebSmarts Now!™

Talk to your Proven representative today to get started. You can't afford to keep putting this off.